▲ Saldanha Inc. | Saldanha.com | @growingbrands | Errol Saldanha
Brand© My name is Errol Saldanha. Branding is my area of expertise, study and passion. “What is a brand?” I found the answer to this question in an old audio recording* about the difference between character and charisma: Character
Character is something that you have and something that you are. You could be marooned on a desert island and your character would still be important. Charisma
But charisma wouldn’t do you any good at all. Charisma requires the presence of others, while character is all about you ∴ Brand=Character Character is derived from the Greek word that means chisel or the mark left by a chisel. It’s the entity you are after you’ve chiseled past all the unnecessary material to what’s underneath. Branding Business
In 1993, I founded Saldanha Inc. to help grow brands and the branding field itself. Three decades later, I continue ... Growing Brands 01. Brand Development
Saldanha Inc. (brand collaborative) saldanha.com
Growing Brands™ (branding approach) growingbrands.org
Brand Simplification (branding service) brandediting.com
Dot Golden™ (digital branding agency) dotgolden.com
02. Brand + Domain Naming
Nameris™ (naming agency) nameris.com
03. Branding the Field
Branding Field (area of expertise) brandingx.org
04. Brands in Crisis
Brandrescue.org (pro-bono branding) brandrescue.org
05. Logo Design
Yes Logo™ (logo design) yeslogo.org
06. Communication Design
Communication Design (model) communicationdesigners.com
Communication Designers Association (CDA) comdes.org
07. Typography
Command Type™ (typography resource) commandtype.com
08. Plant-Based Ventures
Veggiebrands™ (plant-based branding) veggiebrands.com
PlantbasedTO™ (plant-based city) plantbasedto.com
09. Cycling Ventures
(coming soon)
10. Personal Development
Intena™ (self-study of self-awareness) intena.com
Treeabove™ (think big) treeabove.com
Mission
Saldanha Inc. helps Aspiring brands (and people) reach their full potential. Values
INTEGRITY + AUTHENTICITY + GROWTH MINDSET + INTUITION + TALENT + CONSTANT IMPROVEMENT + MUTUAL PROSPERITY + PROFESSIONALISM + ATTENTION TO DETAIL + COURAGE + SIMPLICITY + WIT + RESILIENCE
▲ Growing Brands since 1993
©1993-2024 Saldanha Inc. All Rights Reserved. All names/brand concepts are intellectual property of Saldanha Inc. and/or respective client. *Quote by Jim Rohn.