▲ Saldanha Inc. | Saldanha.com | @growingbrands | Errol Saldanha


Brand©

My name is Errol Saldanha. Branding is my area of expertise, study and passion.

“What is a brand?” I found the answer to this question in an old audio recording* about the difference between character and charisma:

Character
Character is something that you have and something that you are. You could be marooned on a desert island and your character would still be important.

Charisma
But charisma wouldn’t do you any good at all. Charisma requires the presence of others, while character is all about you ∴

Brand=Character

Character is derived from the Greek word that means chisel or the mark left by a chisel. It’s the entity you are after you’ve chiseled past all the unnecessary material to what’s underneath.

Branding Business
In 1993, I founded Saldanha Inc. to help grow brands and the branding field itself. Three decades later, I continue ...

Growing Brands

01. Brand Development

Saldanha Inc. (brand collaborative) saldanha.com


Growing Brands (branding approach) growingbrands.org


Brand Simplification (branding service) brandediting.com


Dot Golden (digital branding agency) dotgolden.com


02. Brand + Domain Naming

Nameris (naming agency) nameris.com


03. Branding the Field

Branding Field (area of expertise) brandingx.org


04. Brands in Crisis

Brandrescue.org (pro-bono branding) brandrescue.org


05. Logo Design

Yes Logo (logo design) yeslogo.org


06. Communication Design

Communication Design (model) communicationdesigners.com


Communication Designers Association (CDA) comdes.org


07. Typography

Command Type (typography resource) commandtype.com


08. Plant-Based Ventures

Veggiebrands (plant-based branding) veggiebrands.com


PlantbasedTO (plant-based city) plantbasedto.com


09. Cycling Ventures

(coming soon)


10. Personal Development

Intena (self-study of self-awareness) intena.com


Treeabove (think big) treeabove.com


Mission
Saldanha Inc. helps Aspiring brands (and people) reach their full potential.

Values
INTEGRITY + AUTHENTICITY + GROWTH MINDSET + INTUITION + TALENT + CONSTANT IMPROVEMENT + MUTUAL PROSPERITY + PROFESSIONALISM + ATTENTION TO DETAIL + COURAGE + SIMPLICITY + WIT + RESILIENCE


Growing Brands since 1993


©1993-2024 Saldanha Inc. All Rights Reserved. All names/brand concepts are intellectual property of Saldanha Inc. and/or respective client. *Quote by Jim Rohn.