Errol Saldanha

▲ Saldanha Inc. | Saldanha.com | @growingbrands | Errol Saldanha

Brand©

“What is a brand?” I found the answer to this question in an old audio recording* about the difference between character and charisma:

Character

Character is something that you have and something that you are. You could be marooned on a desert island and your character would still be important.

Charisma

But charisma wouldn’t do you any good at all. Charisma requires the presence of others, while character is all about you.

Brand=Character

Character is derived from the Greek word that means chisel or the mark left by a chisel. It’s the entity you are after you’ve chiseled past all the unnecessary material to what’s underneath.

WHEN EVERYTHING GOES, YOU ARE THE REAL.

Branding Field

My name is Errol Saldanha. Branding is my area of expertise, study and passion. In 1993, I founded Saldanha Inc. to help grow brands and the branding field itself. Three decades later, I continue ...

Growing Brands

01. Brand Development

Saldanha Inc. (brand collaborative) saldanha.com

Growing Brands™ (branding approach) growingbrands.org

Brand Simplification (branding service) brandediting.com

Dot Golden™ (digital branding agency) dotgolden.com

02. Brand + Domain Naming

Nameris™ (naming agency) nameris.com

03. Branding the Field

Branding Field (area of expertise) brandingx.org

04. Brands in Crisis

Brandrescue.org (pro-bono branding) brandrescue.org

05. Logo Design

Logo-o™ (logo design) logo-o.com

Yes Logo™ (logo design) yeslogo.org

06. Communication Design

Communication Design (model) communicationdesigners.com

Communication Designers Association (CDA) comdes.org

07. Typography

Command Type™ (typography resource) commandtype.com

08. Plant-Based Ventures

Veggiebrands™ (plant-based branding) veggiebrands.com

PlantbasedTO™ (plant-based city) plantbasedto.com

09. Cycling Ventures

(coming soon)

10. Personal Development

Intena™ (self-study of self-awareness) intena.com

Treeabove™ (think big) treeabove.com

Lipshut™ (nose breathing) lipshut.com

Mission

Saldanha Inc. helps Aspiring brands (and people) reach their full potential.

Values

INTEGRITY + AUTHENTICITY + GROWTH MINDSET + INTUITION + TALENT + CONSTANT IMPROVEMENT + MUTUAL PROSPERITY + PROFESSIONALISM + ATTENTION TO DETAIL + COURAGE + SIMPLICITY + WIT + CONSISTENCY + DISTINCTION

▲ Growing Brands since 1993