▲ Saldanha Inc. | Saldanha.com | @growingbrands | Errol Saldanha


Brand©

What is a brand? I found the answer to this question in an old audio recording about the difference between character and charisma:

Character is something that you have and something that you are. You could be marooned on a desert island and your character would still be important. In fact, it would likely be very important in that situation.

But charisma wouldn’t do you any good at all. Charisma requires the presence of others, while character is all about you. Character is the entity you are after you’ve chiseled and chiseled and have gotten past all the unnecessary material to what’s underneath.”*


Brand=Character


My name is Errol Saldanha. I help ambitious brands (and people) reach their full potential. During my formal education, I discovered a lifelong passion for the specialized area of branding. In 1993, I founded Saldanha Inc. to help grow brands and the branding field itself. Three decades later, I continue ...


Work-in-Progress


1. Brand Development


Saldanha Inc. (brand collaborative) saldanha.com


Growing Brands (branding approach) growingbrands.org


Brand Simplification (branding service) brandediting.com


Dot Golden (digital branding agency) dotgolden.com


2. Brand + Domain Naming


Nameris (naming agency) nameris.com


3. Branding the Field


Branding Field (area of expertise) brandingx.org


4. Brands in Crisis


Brandrescue.org (pro-bono branding) brandrescue.org


5. Logo Design


Logo-o (logo design) logo-o.com


Yes Logo (logo design) yeslogo.org


6. Communication Design


Communication Design (model) communicationdesigners.com


Communication Designers Association (CDA) comdes.org


7. Typography


Command Type (typography resource) commandtype.com


8. Plant-Based Ventures


Veggiebrands (plant-based branding) veggiebrands.com


PlantbasedTO (plant-based city) plantbasedto.com


9. Cycling Ventures


(coming soon)


10. Personal Development


Intena (self-study of self-awareness) intena.com


Treeabove (think big) treeabove.com


Lipshut (nose breathing) lipshut.com