Errol Saldanha



Saldanha Inc. | Brand collaborative |

Dot Golden | Digital branding |

Branding Field | Area of expertise |

Growing Brands | Branding education | | Brand help |


Nameris | For better names |

Domainet | Branded .net domains |

Withyphen | Branded hyphenated domains |

Onebrand | Branded .one domains |


Logo-o | Logo design |

Yes Logo | Logo design |


Communication Design Model |

Communication Designers Association (CDA) |

Command Type | Typography resource |


Veggiebrands | Plantbased branding |

Plantabove | Plantbased brand accelerator |

PlantbasedTO | Plantbased Toronto |


Intena | Self-study, self-awareness portal |

Treeabove | Grow big |

Dollars Want Me | Old book |

Lipshut | Nose breathing |


What is a Brand? For many years, I searched for the answer to this question. I found the answer while listening to an old audio recording that talked about the difference between character and charisma:

Character is something that you have and something that you are. You could be marooned on a desert island and your character would still be important. In fact, it would likely be very important in that situation. But charisma wouldn’t do you any good at all.

Charisma requires the presence of others, while character is all about you. Character is the entity you are after you’ve chiseled and chiseled and have gotten past all the unnecessary material to what’s underneath. -Rohn