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Brand©
What is a brand? I found the answer to this question in an old audio recording about the difference between character and charisma:
“Character is something that you have and something that you are. You could be marooned on a desert island and your character would still be important. In fact, it would likely be very important in that situation.
But charisma wouldn’t do you any good at all. Charisma requires the presence of others, while character is all about you. Character is the entity you are after you’ve chiseled and chiseled and have gotten past all the unnecessary material to what’s underneath.”*
Brand=Character
My name is Errol Saldanha. I help ambitious brands (and people) reach their full potential. During my formal education, I discovered a lifelong passion for the specialized area of branding. In 1993, I founded Saldanha Inc. to help grow brands and the branding field itself. Three decades later, I continue ...
Work-in-Progress
Brand Development
Saldanha Inc. (brand collaborative) saldanha.com
Growing Brands™ (branding approach) growingbrands.org
Brand Simplification (branding service) brandediting.com
Dot Golden™ (digital branding agency) dotgolden.com
Brand + Domain Naming
Nameris™ (naming agency) nameris.com
Branding the Field
Branding Field (area of expertise) brandingx.org
Brands in Crisis
Brandrescue.org (pro-bono branding) brandrescue.org
Logo Design
Logo-o™ (logo design) logo-o.com
Yes Logo™ (logo design) yeslogo.org
Communication Design
Communication Design (model) communicationdesigners.com
Communication Designers Association (CDA) comdes.org
Typography
Command Type™ (typography resource) commandtype.com
Plant-Based Ventures
Veggiebrands™ (plant-based branding) veggiebrands.com
PlantbasedTO™ (plant-based city) plantbasedto.com
Cycling Ventures
(coming soon)
Personal Development
Intena™ (self-study of self-awareness) intena.com
Treeabove™ (think big) treeabove.com
Lipshut™ (nose breathing) lipshut.com