Errol Saldanha is a brand developer, designer and educator who has helped develop numerous brands throughout his 20+ year career.

In 1993, he established Saldanha Inc., a specialized branding practice focused on growing brands for entrepreneurial organizations.

He is a 1990 graduate of the Ontario College of Art & Design (now OCAD University) where he returned for a decade as a professor of brand development, initiating the University’s first branding courses.

When not working with clients or students, Errol is working to advance the field of branding and the discipline of communication design via two professional associations he founded: the International Branding Association (IBA) in 2005 and Communication Designers Association (CDA) in 2007.
My First Brand Experience

Lest I Forget ... I keep the above nametag front and centre on my desk as a reminder of my first and worst job. At the age of 16, I was employed part-time as a busboy and dishwasher at Steak & Burger Restaurant. It remains the most physically demanding job I have ever held. As we all know, life has its ups and downs. Looking at this old nametag keeps me humble when it's up; when it’s down, it keeps me determined to succeed.

- Errol Saldanha
‘Design Inspiration’ article as printed in Applied Arts Magazine