Biography
Errol Saldanha is an entrepreneur and brand designer who has helped develop numerous brands throughout his 20-year career.
In 1993, he established Saldanha Inc., a Toronto-based branding agency focused on growing brands for entrepreneurial and non-profit organizations.
He is a 1990 graduate of the Ontario College of Art & Design (now OCAD University) where he returned in 2002 to teach. In 2005, he initiated and helped develop the University’s first branding courses and in 2010, he became an Associate Professor in the Faculty of Design.
When not working with clients or students, Errol is working to advance the field of branding and the discipline of communication design via two professional associations he founded: the International Branding Association (IBA) in 2005 and Communication Designers Association (CDA) in 2007.
Errol Saldanha is an entrepreneur and brand designer who has helped develop numerous brands throughout his 20-year career.
In 1993, he established Saldanha Inc., a Toronto-based branding agency focused on growing brands for entrepreneurial and non-profit organizations.
He is a 1990 graduate of the Ontario College of Art & Design (now OCAD University) where he returned in 2002 to teach. In 2005, he initiated and helped develop the University’s first branding courses and in 2010, he became an Associate Professor in the Faculty of Design.
When not working with clients or students, Errol is working to advance the field of branding and the discipline of communication design via two professional associations he founded: the International Branding Association (IBA) in 2005 and Communication Designers Association (CDA) in 2007.
My First Brand Experience
Lest I Forget ... I keep the above nametag front and centre on my desk as a reminder of my first and worst job. At the age of 16, I was employed part-time as a busboy and dishwasher at Steak & Burger Restaurant. It remains the most physically demanding job I have ever held, yet I was paid the minimum wage of only $3.15 per hour.
Lest I Forget ... I keep the above nametag front and centre on my desk as a reminder of my first and worst job. At the age of 16, I was employed part-time as a busboy and dishwasher at Steak & Burger Restaurant. It remains the most physically demanding job I have ever held, yet I was paid the minimum wage of only $3.15 per hour.
As we all know, life has its ups and downs. Looking at this old nametag keeps me humble when it's up; when it’s down, it keeps me determined to succeed.
Ironically, today as a vegetarian, I avoid all steaks and burgers.
- Errol Saldanha, Saldanha Inc.
“Design Inspiration” article as printed in Applied Arts Magazine
